McCann’s Chevrolet agency appoints Fabio as GCCO
By Ibidunni Banjoko
McCann Worldgroup’s dedicated Chevrolet agency has appointed Fabio Costa, a Saatchi & Saatchi executive as its new global chief creative officer for Commonwealth//McCann, a global advertising agency of record for the General Motors Chevrolet brand.
Fabio is a globally-recognized creative star who has led some of the industry’s most prominent agencies on three continents. He joins Commonwealth//McCann from Saatchi & Saatchi Los Angeles, where his work since 2016 has won 9 Cannes Lions, 29 Clios, and 5 One Show Pencils for Toyota and other blue-chip global clients.
He began his advertising career at Y&R in Brazil. He spent six years as a creative director at AlmapBBDO Brazil, moved to San Francisco as a CD at Ogilvy One and TBWA\Chiat\Day SF and then shifted to Ogilvy’s Paris office in a similar role. He moved to The Martin Agency, where he sparked a digital renaissance and drove award-winning work for GEICO, BF Goodrich, Mentos and the JFK Library Museum. His next role was at TBWA\Chiat\Day LA, where he served as global creative lead on Adidas and as the U.S. lead on Netflix, Disney and Miller Lite.
Commenting, Fabio said: “I am thrilled to join Commonwealth//McCann and to work on Chevrolet, one of the greatest brands in the world. The level of creativity in the Chevrolet brand across so many global markets, and the way in which Chevrolet drives culture, make this a dream opportunity for me.”
Commenting on the appointment, Grant Theron, CEO & GM Global Business Lead, Interpublic Group of Companies (IPG), said: “Fabio was our first choice to take on this role. He is an amazing creative talent and leader with a wealth of global cultural and business experience and the timing is perfect.
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