Marketing Edge unveils world-class website
In furtherance to the recent organizational and operational restructuring at MARKETING EDGE, a new world-class website has been unveiled by the foremost Brands & Marketing Publications, to signpost an aggressive brand positioning objective by the management of the media organization.
Globally, organizations have had to restructure their operational structure due to the realities of the digital age and the imperatives of the Covid-19 pandemic. To demonstrate its brand purpose in this regard, MARKETING EDGE embarked on an agenda-setting journey during its last Annual Summit wherein it invited eggheads in the Integrated Marketing Communication(IMC) industry to discuss the theme: ‘Making Your Business Future Fit: The Post-Digital Age Challenge’.
In line with the foregoing, MARKETING EDGE undertook series of activities to align its workforce and operations with the post-digital realities and expectations. The new website, which was unveiled at a colourful ceremony in the exquisite office of the publisher of the foremost publication, is part of the re-engineering process of rebranding and restructuring the leading publication brand.
Commenting on the new website, Publisher/CEO, MARKETING EDGE PUBLICATIONS, John Ajayi, said the “new website is in line with our vision of running a world class business in a post-digital era”.
Speaking further, Ajayi said: “We are the leader in the marketing publication market in Nigeria and it is expected of us to set the pace in high standards. We are positioning our brand in the league of global marketing publications like Adweek, Adage, Campaign and the likes. Our brand is earnestly undergoing a lot of transformation in terms of rebranding and re-engineering in its operational and organizational structure”.
He continued:”We have recruited new journalists and engaged media consultants to drive the new vision of the organization. Quite recently, we also fortified our PR agency, MEDIA EDGE, with the appointment of seasoned professionals. We have barely scratched the surface in what we intend to do in delivering a world class publication business”.
The new website has an aesthetic appeal that speaks to the rich content and value, readers and advertisers can get from the platform. It is a product of a rigorous and meticulous design by an outstanding web specialist, Olayinka Bolaji.
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