MARKETING EDGE to unveil Top 20 Agencies across IMC in Nigeria 2024
By Felicia Nwosu
MARKETING EDGE, Nigeria’s leading publication in integrated marketing communications, is set to unveil a landmark edition titled “Top 20 Agencies Across Sectors in Nigeria 2024”, as the publication’s review.
These sectors include Best agency in PR, Creative, Out-of-Home, Digital, Media Buying, and Experiential amongst others.
The brand-centric magazine said this special publication celebrates outstanding agencies that have demonstrated resilience, innovation, and excellence in public relations, setting benchmarks in creativity and strategic impact in the industry.
As 2024 comes to a close, the Economic Intelligence Unit of the publication’s outfit conducted a comprehensive review of the integrated marketing communications industry, highlighting the achievements of agencies that have continued to thrive despite economic challenges. These firms have redefined their areas of specialisation with exceptional campaigns, cutting-edge technologies, and unwavering commitment to client success.
The review identifies agencies that excel through innovative campaigns, the use of technology like artificial intelligence and data analytics, strong global affiliations, impressive client portfolios, and teams led by visionary professionals. These firms have embraced creativity, adaptability, and purpose-driven strategies, elevating the public relations genre to new heights.
Despite the difficulties posed by Nigeria’s economic landscape, these agencies have proven their mettle by consistently delivering value to clients and stakeholders. Their ability to navigate the complexities of the market while maintaining a focus on innovation has not only sustained the growth of the marketing communications industry but also solidified its relevance to businesses, governments, and communities.
The special edition will provide an in-depth look at the top 20 agencies. It promises to serve as a definitive resource and reference for industry stakeholders, showcasing the journeys, accomplishments, and unique approaches of the selected agencies.
This publication will also be shared globally through MARKETING EDGE’s online platforms, promoted across social media channels, and displayed on LED boards in partnership with leading out-of-home advertising operators in Nigeria.
In addition, a special episode of MARKETING EDGE on TV will be dedicated to discussing the edition, with insights from industry leaders on its significance and the strategies that have defined success in public relations this year.
Agencies featured in the edition are encouraged to submit updated profiles, contribute editorially, and participate through corporate or product advertisements for enhanced visibility. CEOs of participating agencies will also have the opportunity to appear on MARKETING EDGE on TV in January 2025, where their stories and perspectives will be shared with a wider audience.
This edition reaffirms MARKETING EDGE’s dedication to recognizing and promoting the best of Nigeria’s integrated marketing communications sector. It celebrates the visionaries and innovators who have driven growth, redefined excellence, and charted a path for the future of public relations. For inquiries and participation, visit www.marketingedge.com.ng or contact the editorial team. Join us in this remarkable celebration of excellence.
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