MARKETING EDGE ONTV hosts Uwubanmwen tomorrow
By Felicia Nwosu
This week, MARKETING EDGE ONTV will air the concluding part of its exclusive Industry Conversation with Osamede Uwubanmwen, the President of the Advertisers Association of Nigeria (ADVAN). The program, which began last week, will continue this Wednesday at 12:30 p.m. on TVC News (DSTV Channel 418) and at 8:00 p.m. on WAP TV (DSTV Channel 262), with a repeat scheduled for Thursday at 9:30 a.m. on WAP TV.
Osamede Uwubanmwen, a renowned figure in the Nigerian marketing and advertising sector, has over two decades of experience and has led transformative initiatives within the industry. Under his leadership, ADVAN became the first African Advertisers Association to win the World Federation of Advertisers (WFA) President’s Award, a significant milestone that highlights his vision for driving growth and excellence in the advertising space. His recent appointment to the Harvard Business Review Advisory Council further underscores his influence on the global marketing stage.
In this final segment, Uwubanmwen will address some of the pressing challenges facing the industry, such as the impact of economic headwinds on marketing budgets, stiff competition, and the decline in consumer purchasing power. He will offer strategic insights on how brands can stay competitive by adopting data-driven strategies, creating value-driven campaigns, and building consumer trust in tough economic climates.
He will also share his thoughts on how brands can navigate the complexities of modern advertising by staying innovative and relevant. With the rise of competition and budget-conscious consumers, he emphasizes the importance of delivering personalized experiences and maintaining brand loyalty through transparent and impactful communication.
As one of the key voices in Nigeria’s advertising industry, his contributions extend beyond ADVAN, positioning him as a thought leader on global trends and best practices in marketing communications. His leadership at ADVAN has reinforced the association’s advocacy for consumer protection and responsible advertising, further solidifying its role as a powerful voice in shaping Nigeria’s marketing and advertising landscape.
Tune in for the continuation of this insightful conversation, as this brand-centric personality offers expert perspectives on navigating the evolving marketing and advertising world, and the strategies brands must adopt to thrive in today’s economic realities.
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