Don’t miss an insightful edition of MARKETING EDGE ONTV featuring Yinka Adebayo, Group Executive Director of Omnicom, West and Central Africa. Tune in to TVC News (DSTV Channel 418) at 12:30 pm, or catch the repeat on WAP TV (DSTV Channel 262) at 8:00 pm. A second airing will also be available on Thursday at 9:30 am on WAP TV.

With nearly 30 years of experience in marketing communications, Yinka Adebayo has become a trailblazer in the Nigerian advertising space, focusing on media planning and buying.

His journey began at Promoserve Limited in 1995, where he collaborated with prominent FMCG, banking, and non-alcoholic beverage brands. Over the years, he has held key roles at Admix Communications, Martlink Limited, and mediaReach OMD, where he eventually became Chief Commercial Officer. His extensive portfolio includes managing global brands like Pfizer International, Honda, and NIIT.

As a guest on the “Industry Conversation” segment of MARKETING EDGE ONTV, Adebayo will delve into the critical topic of shifting consumer expectations and the fresh challenges the advertising industry faces.

He will discuss how advertising has evolved from just creating brand awareness to understanding the deeper needs of consumers. With consumers now playing a more active role, he stresses the importance of brands forging emotional connections beyond rational messages and the need for real-time data to stay ahead in today’s fast-paced environment.