In an industry that never sleeps and a marketplace where only the bold thrive, one event that has remained the ultimate measure of excellence and beacon of recognition is the EDGE Awards, powered by MARKETING EDGE Magazine, Nigeria’s leading marketing and advertising publication.

This yearly event, which has become a reference point in the social calendar of Nigeria’s Integrated Marketing Communications sector, has become a brand of unrivaled equity in the competitive Nigerian marketing, PR, and advertising landscape.

Anticipation Builds for the 13th Edition

The EDGE Awards, now in its 13th edition, has concluded plans to make this year’s award edition unique and outstanding in all aspects and ramifications. Themed “Excellence Beyond Borders”, the countdown for the much-anticipated reward and recognition social event has begun. Characteristic of this social networking and brand festival gathering, MARKETING EDGE PUBLICATIONS, organisers of the award slated for Friday, 26th September 2025 at Balmora Sheraton Event Center, are leaving no stone unturned to make this occasion live up to its brand equity rating and perception.

 

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A Grand Showcase of Excellence

As usual, it promises to be rich, robust, and sizzling with all attention to detail to make it colourful, grand, and memorable. The 2025 edition of the prestigious EDGE Awards is expected to offer unique opportunities to brands and products to showcase their best and brightest in terms of promise, value, and essence. Besides, the EDGE Awards is poised to spotlight the brilliance, boldness, and boundless creativity of industry champions, players, and gladiators who dare to dream, do, and disrupt.

 

Expanding Horizons

Since its inception, the EDGE Awards has evolved into something extraordinary for excellence across marketing, advertising, public relations, out-of-home advertising, experiential, digital, banking, etc., and now far beyond into other economic and service sectors like oil and gas, ICT, healthcare, insurance, fintech, and public governance. It is not just an award for sheer jamboree, but a celebration of purpose-driven innovation, creativity, and brand visibility. It is nothing but where visibility meets legacy.

 

An Industry Legacy of Impact

More than just an award, it has become an industry legacy of impact. The theme, “Celebrating Excellence Beyond Borders,” has over the years resonated poignantly with the Nigerian corporate community. Indeed, Celebrating Excellence Beyond Borders is not just mere sloganeering; rather, it has become a resounding declaration of what the EDGE Awards truly represent, which is the unstoppable spirit of enterprise, ingenuity, and excellence that transcends geographical, industrial, and even digital boundaries.

 

A Visionary Perspective

According to John Ajayi, the visionary Publisher and CEO of MARKETING EDGE Magazine:

“The EDGE Awards are designed to recognize individuals and brands who have moved the needle, changed the narrative, and redefined what it means to succeed in a fast-changing world.”

He stated further:

“We are not just honoring the best. We are celebrating the bold. Those who have shown resilience in turbulent times, creativity in a saturated space, and strategic intelligence in a highly competitive environment. These are the people and brands driving Nigeria’s economy — and beyond.”

 

A Journey of Reimagination

From its early days as the National Marketing Stakeholders Summit and Advertising Excellence Awards to its rebirth as the EDGE Awards in commemoration of its 20th anniversary, the transformation reflects not just a rebranding but a reimagining.

Today, the EDGE Awards are bigger, bolder, and more inclusive than ever before.

What Makes the EDGE Awards Different?

  • Cross-Industry Influence: Beyond IMC, it now honors innovation across Nigeria’s and Africa’s most critical economic engines, from fintech to film, health to hospitality.
  • Prestige With Purpose: Winning the EDGE Award is not  just a trophy moment it is a launchpad. Past winners have enjoyed measurable business growth, enhanced visibility, investor attention, and increased brand equity.
  • National & Global Reach: As more businesses scale hurdles internationally, the EDGE Awards spotlight those blazing trails across borders literally and metaphorically.

 

Now Step Into the Spotlight

Have you challenged convention? Turned setbacks into success stories? Launched a campaign that stopped people mid-scroll? Built a brand that redefined customer loyalty? Then this is your time. The EDGE Awards is your runway.

This is a clarion call to agencies, entrepreneurs, content creators, campaign architects, corporate strategists, and innovation leaders: Submit your work. Own your moment. Inspire others.

Because in a world that rewards visibility and innovation, recognition is not vanity, it is a value.

 

Why You Should Enter

Winning an EDGE Award is more than a night of applause, but  a business accelerator:

  • Attract new partnerships and clients
  • Enhance team morale and retain top-tier talents
  • Gain nationwide and international media exposure
  • Reinforce your brand’s market leadership
  • Join a growing hall of fame of visionaries

 

The Future of Recognition is Here

As Nigeria’s most authoritative platform in Integrated Marketing Communications (IMC), MARKETING EDGE continues to lead the charge in telling stories that matter, recognizing those who dare, and curating platforms that drive industry growth and national development.

For over two decades, MARKETING EDGE has championed innovation, disruption, and brand excellence and the EDGE Awards remains its crown jewel.

 

Do not  Just Watch the Headlines, But Be the Headlines

So this year, do not just watch the headlines, be the headlines and make headlines.

The industry is watching.
The spotlight is ready.
It is your EDGE and you have to claim it.

 

National Marketing Summit Precedes the EDGE Awards

Similarly, the National Marketing Summit, always held as a precursor, is due to hold on Thursday, 25th September 2025, with the theme:

  • AI Integration: Leveraging New Technologies to Achieve Business Objectives
  • New Creator Value: A Reassessment of Traditional Creative Industry
  • Conception and Ideation: Transitioning from Traditional Methods to Innovative Strategies

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