MARKETING EDGE announces Ogilvy Africa CEO as Guest Speaker for 2021 Summit
By Kasim Bakare
In line with its tradition of gathering global thought leaders to proffer solutions to contemporary issues in the integrated marketing communications(IMC) industry, MARKETING EDGE, Nigeria’s foremost marketing & advertising publications, has announced a renowned global strategist and CEO Ogilvy Africa, Vikas Mehta as its Guest Speaker for the 2021 Virtual Summit scheduled for August, 26th, 2021.
According to a statement by the Publisher/CEO, John Ajayi, while the annual summit has become a global event generating interests from IMC and beyond, it has brought extra pressure and rigour on the organizers to raise the bar of conversation through the selection of the best experts in the industry across the globe to discuss contemporary issues yearly.
“We are glad to announce the selection of Mr. Vikas as our Guest Speaker for this year’s summit. In our self appointed task of stimulating conversations and setting agenda for our industry, we have chosen another global thought leader to proffer solutions and insights to critical issues affecting the marketing communications industry and beyond.
He added:”We are excited Vikas will bring his experience and insights to bear on the summit and we look forward to have him and other panelists as they dissect critical issues affecting the integration marketing communications and beyond.”
A strategist by training, Vikas experience spans managing units across disciplines including advertising (Online & Offline), digital transformation, social & experiential, PR & Influence. He believes in Omni Channel approach to building brands which creates a unified experience across consumer touch points.
Prior to Ogilvy Africa, Vikas was CEO at Muller Lintas, India. Earlier in his career, Vikas joined Ammirati Puris Lintas in its New Delhi Office in 2002. After a brief stint with Leo Burnett, he returned to the network in 2006, moving to Lowe-Vetnam in Ho chi Minh City.
At the age of 31, he was named Managing Director Lowe -Vietnam, making him the youngest country head in the youngest country head in the global network. Under his leadership, the agency went on to create some iconic campaigns, dominate effectiveness awards in the region and become the largest creative agency in the country.
In 2011, he was named Regional Growth Officer, for Mulen lowe Lintas Group,as the first CMO in India Advertising. Since then, he has played several roles in the group including, Head of Digital, President, Group Marketing Services and then founding the group’s omni-channel creative agency, Point Nine Lintas in 2017. He was appointed the CEO Muller Lintas in January 2019.
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