L’Oréal USA names Han Wen as Chief Digital & Marketing Officer
L’Oréal USA has announced the appointment of Han Wen as Chief Digital & Marketing Officer. The appointment which takes immediate effect means that Wen will serve as a member of L’Oréal USA’s Management Committee.
As the Chief Digital and Marketing Officer, Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands. Her scope includes a focus on consumer insights & intelligence, digital go-to-market strategies, marketing innovation, media planning, and buying, and creating a center of excellence in content and digital services.
Commenting on the new addition to the company, David Greenberg, CEO, L’Oréal USA said: “Han brings deep experience and expertise to this strategic role at a time when digital is at the forefront of our business. Her outstanding track record and extensive knowledge of how we can best engage with our consumers and accompany them in both offline and online environments will be critical to our success,” We are always focused on innovating our marketing strategies and adapting our channels to meet the changing needs of our consumers, and we are thrilled that Han will be driving our digital transformation in partnership with our brands.”
Wen brings her expertise from L’Oréal USA’s Professional Products Division [PPD] where she has led the digital transformation for the US PPD business since 2017. In that role, she harnessed a digital and data-driven marketing approach to enable brands to reach the consumer across platforms and at every moment of the customer lifecycle during a time that was marked by a 5 times increase in the Division’s e-commerce weight of business.
Prior to her role as CDMO for PPD US, Han served as the Global Chief Digital Officer for the L’Oréal Paris brand. Han rejoined L’Oréal after spending two years at LVMH and nearly eight years with the Clarins Groupe where she was the Group Chief Digital Officer. In this role, she was responsible for developing and executing enterprise-level business, technology, and innovation strategies.
Han Wen succeeds Marc Toulemonde, who had been with the company since November 2020.
RECOMMENDED ARTICLES
Comment
No comments found.