LIA cancels 2020 awards due to Covid-19 pandemic, will resume in 2021
Following the current global health Covid-19 pandemic, organisers of the London International Awards (LIA) have canceled their 2020 Awards Festival and Creative LIAison programme. The awards event will return in 2021.
A statement made available to MARKETING EDGE said: “Our industry is in a world of pain right now, and whilst Covid-19 is the driving issue, the economic impact to our many friends and partners in the industry is going to be severe and we think it inappropriate to pretend the world is in a normal place and it is business as usual. To that end, we have decided not to open our 2020 Entry System.”
The stament added: “Although we are a business too, and will feel the pain, I find it hard to contemplate celebrating even award winning work when in fact so many people are and will be suffering.”
According to Barbara Levy who signed the statement, “In 2021, LIA will return, and will once again celebrate great work and educate and inspire the young creatives of the industry, as we always have.
“I would like to thank you for the support, and look forward to resuming in 2021. This is the responsible course of action to take at this time, and is in the interests of the industry, which is what LIA has always stood for. In making this announcement the one thing we want to do is give certainty to the industry of our intentions so that you can plan accordingly.”
In conclusion, she noted: “Finally, to all of our friends, clients, colleagues and their staff and family members it is LIA’s fervent hope that all stay safe and healthy.”
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