LightInc sweeps Marketing Edge Awards, CEO Sanusi Olawale named ‘Young Digital Personality of the Year’

By Zion Rufus

Sanusi ‘Light’ Olawale, the dynamic CEO/Creative Director at LightInc, has been honored with the prestigious title of ‘Outstanding Young Digital Personality of the Year’ at the 2023 Marketing Edge Awards of Marketing and Advertising Excellence. Notably, LightInc, under his visionary leadership, also clinched the coveted title of ‘Young Digital Agency of the Year,’ marking a remarkable achievement in the advertising industry.

Widely recognized for his transformative leadership, Sanusi Olawale stands at the helm of LightInc, a rapidly ascending advertising agency making waves in Nigeria. His journey, marked by a relentless pursuit of creativity and a steadfast commitment to business growth, has positioned him as an influential force in the advertising landscape.

Olawale’s innovative approach has propelled LightInc into an industry trailblazer, setting new standards with groundbreaking campaigns that resonate with audiences.

Armed with a BSc in Sociology from the prestigious University of Lagos, Sanusi Olawale embarked on a career that saw him ascend through the ranks of various advertising agencies. His early roles allowed him to seamlessly integrate talents with strategic thinking, resulting in campaigns that not only captured attention but also delivered measurable results for clients. This unique combination of creativity and business acumen swiftly garnered the attention of industry leaders.

Before founding LightInc, Olawale lent his expertise to different agencies such as D’mastermind and Brand Eye Media, accumulating diverse experience across sectors like Fast-Moving Consumer Goods (FMCG), Quick-Service Restaurants (QSR), and Telecommunications. His visionary leadership at LightInc has led to the creation of award-winning campaigns that not only earned industry accolades but also left a lasting impact on society. His campaigns have sparked conversations, inspired change, and elevated brand recognition for clients across various sectors.

Beyond his role as CEO and Creative Director, Sanusi Olawale is a thought leader advocating for ethical advertising practices, championing diversity and inclusion in the creative sector, and sharing insights on leveraging emerging technologies for storytelling. His visionary leadership has attracted notable clients, including Ecobank, Golden Penny, Mr Biggs, Debonairs, The Place Restaurant, Somotex, Heirs Insurance, Leadway Insurance, Lucozade & Ribena, Fanmilk, Big Cola, Crusader Sterling Pensions, Rain Oil, and more.

LightInc’s commitment to creativity, innovation, and client success is unwavering, allowing the agency to cut through the noise, establish differentiation, and forge meaningful connections with consumers in today’s competitive marketplace. The recent logo redesign, featuring a symbol conveying illumination, brightness, and clarity, symbolizes innovation, enlightenment, and creativity. The Light Ray design element represents a positive and forward-thinking brand image, emphasizing innovation and guidance.

This strategic rebranding positions LightInc. to continue lighting up the advertising landscape with creativity and an unwavering commitment to clients.

The agency’s adaptability and embrace of change ensure it remains at the forefront of the dynamic advertising industry, echoing the philosophy of curiosity, the importance of perception, and the brand’s commitment to staying curious.