LIA extends 25% entry discount through 31st August
London International Awards (LIA) has extended its 25% entry discount to 31st August 2021.
While the world is trying to reset, it is clear that from global figures that it will take at least two years for the global market to recover from the assault of the Covid-19 pandemic.
According to statistics, 2020 was, arguably, the most brutal year for the advertising economy in the past 40 years. Statistics have shown there was at least 8.8% fall that year. As we know, the vast majority of the media landscape was severely impacted by lockdowns. Advertising spend fell well below the 2019 pre-pandemic level.
In a statement, the event organisers said: “In the light of what is happening globally from a business perspective, many in the industry from all over the world have reached out to us with the request to extend the 25% discount off standard entry fees.
“We are pleased to announce that we have heard you, and in a practical effort to bolster the industry, we are going to continue to give all entries submitted, even after 31st May, a 25% discount. On top of that, rest assured, we do not charge late fees. Ever.
“Despite these tough times, we remain optimistic that we shall see many great pieces of work entered into LIA this year. This industry is resilient; it will rebound back.
“In the meantime, we shall continue to do what we have always done: champion the creative process, creatives themselves and fantastic work. That’s what you can expect from a show that was ‘Created for Creatives’.”
LIA 2021 Eligibility:
As most work is a joint effort, LIA allows any company or individual to enter work they have collaborated on.
Work must be broadcast, published or released from 1st Sept. 2019 thru 8th Aug. 2021.
LIA has added two new competitions for 2021:
The first is Transformative Business Impact:
This competition recognizes that creativity does not just live within campaigns, it now plays an influential role in the enduring transformation of businesses including their operations, services, products, internal experiences and customer experiences. This medium doesn’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves.
The second newly added competition is Creative Use of Data:
This competition recognizes entries that demonstrate the fundamental role of data in inspiring, powering and enhancing creative work.
We have changed the name of The NEW to Evolution
Judging will take place remotely in October.
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