Lee Sang-Chul Now Samsung New Smartphone Marketing Chief Prelaunch Galaxy S6

South Korea’s Samsung Electronics announced Lee Sang-chul on Tuesday as its new smartphone marketing chief just about a month before the arrival of its next flagship Galaxy S handset according to Reuters report.

Leaked image of upcoming Samsung Galaxy S6 flagship device.

Lee, formerly head of the company’s Russian operations, has been tapped as head of strategic marketing for the mobile business, a Samsung spokeswoman said.

Analysts said Samsung cannot afford another premium smartphone flop after relatively poor sales of current flagship Galaxy S5. Recent research shows rival Apple Inc may have overtaken Samsung as the world’s top smartphone maker in the fourth quarter.

The South Korean company has sent out invitations for a March 1 event in Barcelona – ahead of the Mobile World Congress trade show – where its next Galaxy S smartphone is widely expected to be unveiled.

Meanwhile, Samsung’s head of strategic marketing for mobile, Kim Seok-pil, will be stepping down from his role after just over a month.

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