Ledrop Group appoints Emeh as senior brand manager for Glenfiddich, Luc Belaire
By Abimbola Mohammed
Ledrop Group, manufacturer of Glenfiddich, William Grant & Sons and Luc Belaire, has appointed John Emeh as Senior Brand Manager for the two iconic brands.
Emeh, a seasoned brand marketing specialist and strategic growth leader, will oversee the management of Glenfiddich and Luc Belaire in the Nigerian market and beyond.
His role will involve redefining premium experiences and driving innovation in brand storytelling.
From redefining premium experiences to driving innovation in brand storytelling, Emeh expressed his eagerness to deliver strategic impact and unforgettable moments for consumers.
Making this known on his LinkedIn page, Emeh wrote: “I’m thrilled to share that I’ve joined Ledrop Group as the Senior Brand Manager for Glenfiddich and Luc Belaire! This new chapter represents an incredible opportunity to lead the charge in building two iconic global brands in the Nigerian market and beyond.”
The new senior brand manager comes with over a decade of experience in driving market expansion and enhancing brand equity across diverse industries. He has spearheaded data-driven campaigns and executed multi-channel marketing strategies, delivering measurable results, including 30% revenue growth and 40% improvement in customer retention for leading FMCG brands like Premier Cool, Cussons Baby, and Diageo. Emeh has also contributed tailored GTM strategies for Fintech brands like LEMFI, Palmcredit, Shara Finance, Interswitch, Aetiv Media, Bankly, Cliqki, Edutech, and MoneyPal.
In his previous role, Emeh worked as Head of Brand Strategy and Growth at Brandeye Media, a media planning and buying agency. He also worked as Head of Growth at GDM Group. Prior to that, he was the Marketing and Sales Manager at Veepee Group of Companies.
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