LeBron James ends Coca-Cola endorsement, set to land new deal with PepsiCo
The cola wars seem to be getting fiercer even at a brand endorsement level. LeBron James, the Los Angeles Lakers superstar and a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo.
James reportedly will endorse Mountain Dew’s new “Rise Energy” beverage, part of the PepsiCo family, and he also could become the face of Pepsi Cola.
His deal with Coca-Cola ended last year after he spent years hawking Sprite and Powerade.
A Coca-Cola spokesperson said, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with LeBron and his team, we mutually agreed to part ways.”
James ranked fifth on Forbes’ 2020 list of the world’s highest-paid athletes, with his $60 million in endorsements for the year tying for second on the list with the No. 8 Tiger Woods. No. 1 Roger Federer was tops in endorsement money at $100 million.
RECOMMENDED ARTICLES
Comment
No comments found.