Tag: Brand Endorsement

When does brand endorsement guarantee ROI?

By Ibidunni Banjoko Globacom, Nigeria's digital and telecommunications services...

Brands and celebrity scandal

The world may have slowed down following the crisis occasioned by COVID-19 pandemic,...

Amber attracts Governor Sanwo-Olu’s attention

By Felicia Nwosu It was a memorable, albeit a coincidental moment for the Amber...

Brands must have terms of engagement for product placements – Sunkanmi Ogunniyi

By Felicia Nwosu Sunkanmi Ogunniyi, Associate Group Head, Business Innovation...

PepsiCo unveils new line of Mountain Dew energy drinks with Lebron James’ endorsement

PepsiCo, American Fast Moving Consumer Goods (FMCG giant), is launching a new line...

LeBron James ends Coca-Cola endorsement, set to land new deal with PepsiCo

The cola wars seem to be getting fiercer even at a brand endorsement level. LeBron...