Jumoke Oduwole, trade minister leads Nigeria’s marketing elite at ADVAN awards as countdown begins
By Felicia Nwosu
COUNT-DOWN TO ADVAN AFRICAN AWARDS
Dr. Jumoke Oduwole, the distinguished Minister of Industry, Trade, and Investment, will lead an exclusive assembly of industry titans, marketing professionals, and government leaders at the much-anticipated ADVAN African Awards for Marketing Excellence,Nigeria’s marketing biggest night, on February 22, 2025, at the Admiralty Conference Centre, Victoria Island, Lagos.
The clock is ticking with anticipation at an all-time high as Nigeria’s marketing and business elite prepare for an evening dedicated to innovation, industry transformation, and recognition of excellence.
The presence of the Minister of Industry, Trade, and Investment underscores the government’s commitment to marketing as a critical driver of economic diversification, industrial growth, and sustainable national development. A champion of progressive trade policies and strategic business expansion, Dr. Oduwole will set the tone for discussions on the evolving role of marketing in national economic growth.
The theme for this year’s event, “Controlled Chaos: Mastering Marketing in a Hyper-Connected World,” highlights the rapidly shifting landscape where brands must navigate fragmented attention spans, unpredictable trends, and an overwhelming surge of digital content to forge lasting consumer connections.
The ADVAN Awards have established themselves as the pinnacle of excellence in marketing and brand communication, recognizing industry leaders who have shaped the marketing landscape. This edition introduces new categories reflecting the evolution of the industry, including Best Use of AI, which honors brands leveraging artificial intelligence to create hyper-personalized, data-driven campaigns; the Industry Builder Award, which acknowledges visionary entrepreneurs and CEOs whose leadership has driven significant enterprise growth and economic impact; and Public Sector Brand of the Year, which celebrates government agencies effectively employing marketing strategies to enhance policy communication, drive public engagement, and build trust.
This year, ADVAN will honor distinguished business leaders with the prestigious Industry Leadership Award. Recipients include Alhaji Aliko Dangote, President of the Dangote Group; Chief Anthony Aletor, Vice Chairman of Capital Express Assurance Limited; Barrister Allen Onyema, CEO of Air Peace Limited; and Mudiaga Clement Enajemo, founder of Mudi Africa. Additionally, NNPC Limited will be named the recipient of the Public Sector Brand of the Year award, recognizing its outstanding commitment to brand management and public engagement.
Beyond the glamour of the awards, the event will serve as a strategic forum for marketing experts and policymakers to engage in discussions that will influence the future of marketing in Nigeria and beyond.
The countdown has begun, and excitement continues to build for what promises to be an unforgettable night of recognition, networking, and celebration. With 72 hours to go, the marketing industry is poised for a night that will set new benchmarks in creativity, strategy, and impact.
As the industry eagerly awaits this grand celebration, brands, agencies, and marketing professionals are fine-tuning their final preparations.
The spotlight will not only be on award recipients but also on the dynamic conversations that will shape the future of marketing in an era defined by digital disruption, consumer empowerment, and data-driven decision-making.
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