Ingenium Communications unveils Xcellerate, empowers start-ups with tailored marketing solutions

By Zion Rufus

Nigeria’s prominent marketing communications agency, Ingenium Communications has unveiled Xcellerate, a specialized marketing package designed exclusively for start-ups and businesses of all sizes.

This strategic offering aims to equip start-ups and MSMEs with essential tools and expertise to achieve their growth ambitions more efficiently.

Leveraging their expertise as marketing communication and growth specialists, Ingenium Communications has meticulously crafted a selection of service bundles to cater to the diverse needs and budgets of start-ups at various stages of their developmental journey.

The suite of Xcellerate bundles comprises five distinct options: Ignition, Gear Up, Accelerate, Turbocharge, and Hyperdrive. Each bundle offers a unique combination of services tailored to ignite marketing efforts, elevate branding strategies, expedite growth initiatives, intensify marketing campaigns, or even pursue industry leadership and unicorn status.

The Xcellerate packages span from the complimentary freemium offering to the premium NGN1,000,000 tier.

The Ignition Bundle, available at no charge for three months, serves as an entry point for those embarking on their journey, providing virtual monthly marketing consultation calls and social media audits. For early-stage start-ups, the Gear Up Bundle offers services like brand identity development, social media content creation, analytics, and reporting.

As businesses establish themselves and aim for faster growth, the Accelerate Bundle becomes the preferred choice, including everything in the Gear Up bundle along with enhanced offerings such as Social Media Content Creation (3 posts per week), one monthly blog post, one quarterly press release, and monthly analytics and reporting.

Meanwhile, the Turbocharge Bundle delivers a more comprehensive approach, incorporating physical/virtual consultation calls, website design (UI/UX), social media management across four platforms, strategy development, and reporting & analytics for start-ups seeking an edge.

Lastly, the Hyperdrive Bundle targets industry leadership and unicorn status, offering on-demand marketing consultation, repositioning if required, social media management across all platforms, a dedicated content creation team, and PR services.

Mukhtar Oyewo, Head of Growth at Ingenium Communications, commented, “We empathize with the distinct challenges faced by start-ups, and our mission is to provide them with the necessary tools and guidance for success. We are confident that Xcellerate will enhance start-ups’ marketing endeavors and contribute to the achievement of their business objectives.”

Ingenium Communications, backed by a team of professionals and a track record of accomplishments, has become a reputable partner for numerous Nigerian and international start-ups.