IMC professionals in the season of upward movement
By Abimbola Mohammed
There appears to be exciting movements in the Nigerian Integrated Marketing Communication (IMC) industry in the last quarter of the year 2024, as professionals in the sector rise in their various fields of endeavours in recent times. Among these proud scions of the industry are: Gbenga Elesha, Olubunmi Akinrimisi, Oluwasemilore Adeoluwa, Peter Otu and Yewande Ase-Alao.
Gbenga Elesha, who was formerly the Senior Manager, Partnership Sales, Retinaad Limited, has been appointed as the Head of Marketing & Business Development at Marketing and Media Limited.
Elesha is an experienced practitioner in the advertising industry, his expertise cut across Out-Of-Home media and marketing. He provides OOH media solutions to help tell your brand story using strategically located billboards.
Announcing the new win on his LinkedIn page, Elesha wrote: “I’m happy to share that I’ve been promoted to Head of Marketing & Business Development at Marketing and Media Limited.”
Olubunmi (Ojo) Akinrimisi, who was formerly the Digital Media & Influencer Manager at Diageo, has been promoted to the position of Media Manager at Diageo.
Akinrimisi, is a passionate and experienced digital marketer, who have successfully executed diverse campaigns, including Pay-Per-Click, Display Digital, SEO audits, Content Marketing, Mobile Marketing, and Brand Management, for companies in the financial, FMCG, and telecom sectors.
Oluwasemilore Adeoluwa, communication specialist, was also promoted to communications lead at SKOT Communications.
In her new role she will be leading the development and execution of comprehensive communications strategies for a diverse portfolio of clients across industries. Providing strategic communications counsel to clients and internal stakeholders etc.
Adeoluwa made the announcement on her LinkedIn post: “Thrilled to announce my new role as Communications Lead at SKOT Communications. Excited to lead the strategy and execution of communications activities for a diverse range of clients across industries, including oil & gas/energy, healthcare, financial technology, and more.”
Peter Otu has been appointed as National Sale Manager of Nestle Burkina Faso. He was formerly the Sales Operation Manager (DRC).
In his new role, he will Drive Category Growth and Market Share Expansion, Strengthen Sales Team Performance and Developmentand Optimize Route-to-Market and Distribution Efficiency.
Otu announcing the new achievement on LinkedIn page he said: “I’m thrilled to announce that I’ve accepted the position of National Sales Manager Nestlé Burkina Faso in the Savannah Cluster of Nestlé Central and West Africa Region (CWAR). This is a new mission, and I look forward to embracing the challenges and opportunities ahead with a dynamic and talented team. My heartfelt appreciation goes to the leadership of the Cluster and the Region for entrusting me with this responsibility.“
Yewande Ase-Alao, formerly Brand manager, has been promoted to the position of senior brand manager at Seven Up bottling Company. Prior to her appointment she worked as assistant brand manager at Grand Oak Limited.
Ase-Alao announced this on LinkedIn and said: “I’m happy to share that I’m starting a new position as Senior Brand Manager at Seven Up Bottling Company.”
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