How Nigerians earn money from football without engaging in sport betting
By Seun Johnson
Since the resumption of 2023/24 football season across European countries, soccer enthusiasts all over the world have noticeably shifted attention from other areas of social endeavour to sporting activities. While many die-hard fans are regularly smiling to the bank others are merely bragging and sniffing around for updates about their teams.
From English Premier League to Championship, Bundesliga to Laliga, League 1 to Serie A and other major European football leagues, the bubbling sights at the football viewing centres, cacophony of arguments on the streets and at every newspapers stand have been quite palpable and magnetic. This has continued since the first match of the season was played between Burnley and Manchester City in August 11, 2023.
The football fever became more endemic with the resumption of Champions League, Europa and Conference League which are played on Tuesdays, Wednesdays and Thursdays bi-weekly and are expected to run till end of May next year.
While many of these fans are passionately demonstrating their unalloyed supports for their favorite clubs, others are scheming to cash out at every given opportunity that matches are played by either placing bets or showing matches at their various viewing centres in exchange for specified charges.
Apart from these two means, it has recently been discovered that there are other strategies football lovers can adopt to make money on weekly basis from European Football Leagues without necessarily engaging in Sport beting.
The first strategy is to develop a business mindset towards every major football match to be played. Business mindset is a deliberate and calculated attempt to see opportunities in every event and be ready to grab it.
Mrs. Temitope Olaiya, a food vendor, has proved this narrative right. Speaking to MARKETING EDGE on how she usually exceeds her daily target on days when major football matches are played, the businesswoman revealed that she allows customers to watch free matches in her shop but will mandate them to buy at least a plate of food.
“You have no business sitting in my shop if you cannot patronize my business. If I did not open the shop, I wouldn’t have been able to show matches, and for me to be showing matches, it means I have spent some money to do that. I have to get it back through the sales of food. I don’t collect money for watching football but you must buy food before you come in here to watch match,” she explained.
Giving an insight into how the idea has helped her business, she revealed that on a match day, she usually sells triple of what she sells on a normal business day.
As a football enthusiast, this strategy can be replicated in every other business engaged in.
Another marketing strategy to make money from European football matches is football analysis and result prediction. While the possibility of an upset in football cannot be overruled, there are some football pundits whose predictions can be taken to the bank. And one soccer enthusiast who perfectly fits into this category is Fred Ufoma.
Fred doesn’t appear on TV, neither does he feature on sport radio, but he has carved a respectable niche for himself in the world of football analysis and prediction.
According to him, he doesn’t predict a match winner no matter how big or small the teams that are playing, but when he speculates the likely number of goals to expect from the match in question, his clients can go to sleep with their two eyes closed.
“It is a simple thing anybody can do. All you need to know is the statistics, current scoring form, the kind of opponent to play, number of injured players and the importance of match to the team. When you do all the permutation with careful studies and analysis, you can easily predict the number of goals in that particular match,” he said.
Turning his passion to business, Fred revealed that he started charging people last season when he realized most of his predictions on goals are correct. For instance if there are ten matches to be played, at least, seven of them will be correctly predicted with number of goals that will be scored. It is either over or under without specifically allocating numbers of goals to any of the sides.
He claimed he has bought a car and he is feeding his family through the predictive business without engaging in football betting.
This is a marketing strategy every soccer lover with right information can look into and cash out from, at every European Football League match.
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