How Michael Angelo Media is changing the face of OOH in Lagos
Brands, agencies, businesses and industry practitioners that accelerate through the wave of technology disruption will likely be those who are better positioned for the future. In the out-of-home subsector of the Integrated Marketing Communication industry, as landscapes, skylines and waterways of megacities around the world continue to be graced with the beauty and vibrancy of iconic billboards, cutting-edge technology offers a variety of improvements to how OOH agencies deliver their offerings to remain profitable and relevant in a digital and fast-paced world.
Michael Angelo Media Ltd is an out-of-home Advertising agency licensed to practice in Lagos by the Lagos State Signage and Advertising Agency (LASAA), and belongs to the RO- Marong group. The agency, in collaboration with its sister company, Brossette, an engineering masterpiece, has developed competencies over the years in conceptualizing, building state-of-the-art and iconic billboards in and out of Lagos.
Incorporated on the 16th of September 2009, Michael Angelo Media commenced operations with signage designs, fabrications, installations and solutions across key markets, before going into full scale outdoor practice in 2019.
At the core of Michael Angelo Media’s corporate philosophy is the belief that “innovation creates possibilities” and “impossible” is only an imagination. The company’s utmost desire is to give its clients the best in visuals, environmental friendly and state-of-the-art iconic advertising structures and platforms. What’s more, Michael Angelo’s advertising platforms range in different types just to suit clients’ needs. Its work history spans some of Nigeria’s/ Africa’s largest and most recognised brands and businesses.
5 COWRIES FERRY TERMINAL – FALOMO
The Five Cowries Terminal is an ultra-modern and multipurpose twenty-first-century terminal located by the Falomo water front, in Ikoyi, Lagos. The facility was built by the largest telecommunications network in Nigeria, MTN Nigeria, and donated to the Lagos State Government. The five Cowries terminal was commissioned on August 30, 2018, in a glamorous ceremony organized by MTN.
The terminal opens through the week and witnesses a considerable footfall from the early hours of the day till late evening between 3,000 – 3,500 passengers per day. The human traffic is significantly increasing on a daily basis as more ferries have been acquired by Lagos State Government together with other private initiatives as seen recently.
Furthermore, the human traffic is boosted by patronage of a key business within the terminal: W BAR LOUNGE, a trendy, chic bar and lounge set right by the Falomo water front and at the heart of Lagos Island, a perfect city getaway, which redefines nightlife and where people unwind every Tuesday to Sunday between 6pm – 2am.
The terminal is spacious and can be converted to use for special events like Seminars (as used by banks, art exhibitions shows, activations etc. and also used by the Ministry of Arts and Culture. Ma-media Ltd is making this opportunity available on a first-come-first-served basis to Lagosians at pocket friendly rates. They are open to direct barter or hybrid (at agreed ratio) and have ensured that their hoardings are strategically positioned to impact prospective clients and businesses, and ask that brands and businesses take advantage of these opportunities to reach their TA.
NIGERIAN RAILWAY TRAIN STATIONS
With the recent revival of the Passenger Train Services in Nigeria, and upgrade to standard gauge system, the once viable means of transportation in Nigeria has come back to life, better than previous times. And with commuters accepting this option as a preferred means of transportation due to the fragile security situation in Nigeria, there are a lot of traffic tending towards the following functional routes with more to come: Abuja: Idu – Kubwa – Rigasa (Kaduna route); average passengers per day: 10,000 and still counting. Lagos – Abeokuta – Ibadan route: Recorded 33,140 passenger-traffic in July, 2022 and still counting and more to come for this route.
Other Michael Angelo Media’s work include iconic Ikoyi Cube – Osborne / Kingsway Road with an iconic Façade Branding of Martell – 5 Cowries Terminal, Falomo, LASWA Boat Jetty HQ, iconic 3D/2D LED @ Mikano Show Room – Adeola Odeku Street – Victoria Island, Lagos.
With Mario Wanny as Managing Director & Chief Executive officer, Tony Eguridu as General Manager, Gowthaman Ranganathan as Technical support Manager and Daniel Kanaan as Finance Support Manager of Michael Angelo Media Ltd, the agency is strategically positioned to change the cityscape of Lagos as a megacity and other cities in Nigeria.
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