Adamawa State governor, Ahmadu Fintiri appears ready not only to defend any form of attack against his administration, but also to deploy the instrumentality of social media to preach the gospel of his government to his people in the state, with the recent appointment of his media aides.

Apart from the overbloated number of people appointed as Media aides, the governor further named 35 people that will act as content creators, saying they will play a crucial role in enhancing communication efforts and strengthening public engagement.

Governor Fintiri apparently did not view his decision from the usual political lens, neither did he consider his action from the hunting specter of economic challenge that is rocking the country and consistently dealing a terrible blow to the individual’s income and sources of livelihoods. He seems to be more concerned with the marketability of his administration on social media.

For any government aiming to succeed, information about his activities and governance is key. And for information to be promptly and effectively disseminated to the people, especially in this digital age, the use of social media is non-negotiable. Governor Fintiri is obviously aware of this, and ready to leverage on the privilege with the hope of getting an incredible mileage from it, by constituting a team of 35 members to do the content creation job on the internet.

However, his move did not sit well with members of the public especially among his people in Adamawa who have been picking holes in the announcement since it was made on his Twitter handle last Thursday.

Many Nigerians who expressed their concerns over the matter described the appointment as a mere duplication of office, sheer waste of resources and calculated attempt to compensate his cronies at the expense of poor masses of the state.

Social Media on which these set of content creators are designated to carry out their responsibilities has been set ablaze with criticisms and outrage since their names featured on the pages of the micro-blogging site of the governor and they now seem to have more than they can handle regardless of their large number.

A twitter user with the name, TheresaOgbeche0 wrote, “35 content creators? Is your government a skit?”

Another user with the name, AmudaDewale tweeted , “How do you plan to reduce the cost of governance with so many advisers on media only? Will they be operating Adamawa radio station? why do you need about 50 people?”

Iamhizeac tweeted, “H.E, sir, we are talking about cutting down the cost of governance during this hardship period to see to the poverty in the state. You just have a long list of people doing the same job with huge salaries. Haba!”

Another concerned Nigerian with the username, @Nikishow911 said, ” 35 content creators, 10 special advisors, 2 senior advisors to each personnel, a total of 47 advisors on media to one person for 4 year and you all wonder why this country is like this. Public servant allocation should be slashed and all unnecessary offices should be cancelled.”

Continuing, she said, “Why should the masses be the only one bearing the brunt of bad economy? Those 47 offices are irrelevant offices that shouldn’t be more than 2 persons.”

Until Nigerians see the brand of administration Governor Fintiri intends to promote with his 35 content creators, it may be impossible to understand the rationale behind the appointment.