HippoAD: A global marketing platform berths in Lagos
HippoAD, a global intelligent service provider, has reiterated its commitment to using technology to package audience segmentation to help brands in the Nigerian market reach the relevant customers at the right time, place, and device.
Dropping the hint in an exclusive interview chat with MARKETING EDGE, Nigeria’s leading brands and marketing focused magazine, recently in Lagos, the Sales Director (West and Southern Africa) HippoAD, Mr. Mahmood Oyewo, said HippoAD’s area of core competence is to connect business to targeted customers by leveraging AI-driven technology and big data while monetizing inventory.
In his words: “What HippoAD does is to provide an omnichannel marketing platform for businesses to reach and engage with their preferred customers at scale and in a profitable manner. We are service providers to agencies. Our technology leverages big data and premium mobile inventory. Agencies approach us to use our technology to execute most of their strategies to connect their clients and intended customers.” His company has the most reach in Africa with over 70% African users, with a capacity of over 10 billion impressions daily (worldwide), and serves more than 800 brands.
Continuing, he said: “We are providers of marketing solutions; we provide data for agencies that want to target consumer segments within our ecosystem. Our ecosystem consists of all users of any of the phones and internet-enabled devices produced by Transsion, users of apps already installed on our phones like Tecno, Itel, and Infinix, and users of partner premium apps on other devices including Samsung, iPhone, Oppo, and others, we even reach users on other ad-exchange platforms like Facebook and Google.”
Expatiating further on HippoAD’s service offerings, Oyewo listed specialized mobile advertising, audience targeting, performance marketing, user acquisition, real-time bidding technology, programmatic advertising, and mobile app monetization all of which services are available to agencies and businesses in Nigeria.
According to him, HippoAD’s office in Nigeria has coverage of the entire West and Southern African markets with operations centers planned for 16 of these countries.
Oyewo was proud to disclose that even though HippoAD has operated in Nigeria for only 8 months, the company is already doing business with such leading agencies like OMD, Media Fuse, Insight Redifini, among others.
Looking ahead, Oyewo chimed that HippoAD is positioned to drive efficient advert spend for brands across Africa and beyond. This goes without saying that between now and 2023, over 15% of African brands will be fully equipped to properly define their expectation of every advert campaign they run. This number should double by the end of 2025.
About HippoAD
HippoAD is Africa’s leading smart marketing platform and specializes in Mobile Advertising, Media Buying, Audience Targeting, Performance Marketing, User Acquisition, Real-Time Bidding Technology, Programmatic Advertising, and Mobile App Monetization.
For HippoAD entering a new market, means adopting best-in-class technology to local business needs and usage patterns. The company is passionate about its role in fostering a truly robust digital economy for the sub-region and countries where its operation centers are located.
HippoAD supports programmatic buying with more than 15 ad formats covering 1 million plus apps with cross-device precision targeting marketing and at the same time have various ad formats for better ad monetization for publishers and are dedicated to enhancing the end-user experience for excessive ad exposure.
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