Leading investment company in Africa, Heirs Holdings, has recently launched its subsidiary and technology arm, Heirs Technologies, a world-class digital transformation company, poised to set a new course in the technology sector in Africa.

Heirs Technologies, bound by a vision to drive Africa’s digital transformation through innovative and locally tailored solutions, is set to deliver non-transactional value to Africa and the world at large.

In a one-on-one with MARKETING EDGE, Clari Green, the Group Head of Marketing and Corporate Communications for Heirs Holdings, gave insights on the question of Heirs Technologies leveraging marketing and media channels to reach its target audience and cut across the local and cultural nuances.

In her words, “The marketing activities of Heirs Technologies will centre around showcasing the brand and its offerings. The business just launched so at this point it is important to make sure that there is a clear understanding of what Heirs Technologies is about.

“If you go on Heirs Technologies’ social media platforms, you’ll see some ‘Frequently Asked Questions’ answered in the form of a snackable video explaining who Heirs Technologies is and what exactly the company does. This was developed based on questions people have been asking about the business since it was launched. It has been a great tool for sensitising our wider audience, and there is more we have planned in the pipeline,” she explained.

Commenting further on the marketing strategies that will enable Heirs Technologies to maximize its reach and impact, she said, “The social media channels will also be used to showcase the organisation’s in-house experts who are at the heart of the business. It will also serve as a channel for sharing information on the company’s very robust training programme designed to equip young tech enthusiasts with the necessary skills required for career in the tech sector.”

Also speaking on the ongoing campaign for Heirs Holdings, Green clearly emphasised that the campaign was the very first television commercial from Heirs Holdings, where some of the companies within its portfolio are presented. She mentioned that Heirs Holdings has established a reputation for being consistent in creating value while driving Africa’s social and economic agenda.

She stated, “In this commercial, we are proud to present our investment portfolio which cuts across several strategic sectors including financial services, power, hospitality, energy, healthcare, real estate and our newest sector, technology. We’ve been in business for over 13 years, it has been an amazing journey with several impactful milestones. At this stage, it became important to showcase the Heirs Holdings Group and highlight our vast portfolio. The commercial is currently running on CNN International and we concurrently have a digital campaign running right now.”

The peak of Heirs Holdings’ exceptional year was reflected in the much-awaited debut of its first television commercial on CNN International. This unveiling signifies a significant moment for the company as it enters a new phase of international exposure and interaction.