Heineken Brand Manager says ADVAN Award will inspire more innovations
One of the most coveted award categories at the annual ADVAN Award for Marketing Excellence is the Brand Manager of the Year category. And this year, the much prized recognition went to Heineken Brand Manager Obabiyi Fagade.
Speaking after the award, held at the Muson Centre, on Saturday, 11 November, 2017, Fagade who dedicated his awards to the Heineken team, described it as a worthy recognition of hard work and passion. He also noted that the award was a motivation to be more creative and innovation as a brand manager.
“We are really honoured to receive these awards, and coming off such a wonderful campaign with the Heineken global team, this serves as an inspiration to us in building on innovation that opens the world to our consumers, and also brings people together to share world-class experiences,” he said.
Fagade became Brand Manager of the year on the back of Heineken’s emergence as Brand of the Year. The premium larger beer also won the Campaign in recognition of its outstanding campaign.
Heineken won top prizes at the event for demonstrating strong leadership and innovation, excellent consumer perception, and most importantly, a seamless execution of the credential campaign ‘There’s More Behind The Star’ with international artiste, Jidenna.
With Heineken’s ‘There’s More Behind The Star’ credential campaign, the brand brought stories of the world’s No.1 international premium beer to life, taking a bold step to launch a country-focused campaign that gave consumers an interesting glimpse into the secrets that make its five-point red star iconic – from ingredients to the way it is brewed.
With Jidenna, the brand captured Nigerians in enthralling and relatable stories about culture and norms while emphasizing what makes the brand important to its loyal consumers.
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