Gulder premieres new look, unmatched craft beer contents

By Zion Rufus

Nigerian Breweries’ Premium beer brand, Gulder has unveiled a major rebrand as it deepens its position with new offerings in taste, content and packaging of the leading lager brand.

The unveiling, a brilliant two-in-one event which also saw the relaunch of the brand’s survivor-themed reality TV series— Gulder Ultimate Search which took place at the prestigious Eko Hotel and Suites in Lagos on Sunday 26th September 2021 was graced with the presence of top industry stakeholders and practitioners including Publisher/CEO MARKETING EDGE Publications, John Ajayi; Honorable Commissioner for Tourism, Uzamat Akinbile Yussuf; Chairman, IVM Innoson Group of Companies, Dr. Innocent Ifediaso Chukwuma, OFR; Representatives of MultiChoice, AirPeace Airlines, and Nigerian Breweries Executives amongst others.

Commenting on the distinctive features as well as remarkable offerings of the New Gulder beer, Martin Kochl, Supply Chain Director, Nigerian Breweries Plc described the new Gulder as a product of unmatched craftsmanship and heightened potential.

In his words: “Today the brand is taking another bold step as it takes on a new identity as craft beer. Craft beer is not just a space for Gulder, brewing craft beer requires an elevated skill, leveled skill, heightened potential to the tiniest detail and laser focused precision to choose specific and selected ingredients. These ingredients need to be reformulated to the right temperature as it impacts the taste, smell, the reaction and storage and the overall experience. This is what it takes to brew the new Gulder, and this is what Gulder has always stood for, brewing the next level of satisfaction for beer lovers nationwide.”

According to Martin, the beer is produced from 100% malted barley which gives a very smooth taste to the beer as well as a prolonged fermentation time which makes it even smoother.

The new Gulder has also been refined to deliver a superior sense stimulating taste experience. In addition, the newly introduced unique offerings and brand essence complements the new identity with an improved design which projects the Gulder brand in a bigger, bolder, and better way.

“We have spent a lot of time to make sure we only use the best ingredients we have, starting with the water, we have also selected the right aroma hops which will give the right smell and taste to the beer. It has been quite a journey for Gulder filled with bold and exciting changes. For this we remain grateful to Nigeria and Nigerians for all the support and patronage over the years. We will not be where we are without you. We invite you to enjoy the new Gulder and all it has to offer. Welcome to the age of craftsmanship, welcome to the new Gulder,” Martin concluded.

Launched over five decades ago in 1966, Gulder is highly respected for its unique flavour and taste. The premium beer brand which was first introduced in a brown bottle with unique label designs, has since gone through several modernization processes to keep up with the times even as it provides unmatched offerings to excite the taste and appeal of its diverse consumers.


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