George Thorpe to set new BTL agenda at EXMAN business seminar
Managing Consultant – Market Space Nigeria, George Thorpe, has been named as one of the lead speakers at the forthcoming Experiential Marketers Association of Nigeria (EXMAN) business seminar holding on July 12, 2019 at the Civic Centre, Lagos.
Mr. Thorpe, one of the leading figures in Nigeria’s integrated marketing communications sector and a renowned marketer, will be speaking on the topic: “Where is the BTL Market Headed and Why Should it Matter to All?”
Two other speaker s have been lined up for the seminar; they include former Managing Director of Insight Publicis, Feyi Olubodun, now CEO of Open Square. He will be offering his perspectives on the topic “Understanding the African Consumer”. While Mike Ikpoki, former CEO at MTN Nigeria and now CEO of Africa Context will speak on the topic “Selling to C-level”.
The business seminar is part of a three day EXMAN, which includes its Annual General Meeting holding Saturday, July 13th, 2019 at The Lilygate Hotel and the grand finale tagged “Excellence Awards/Gala”, which holds Saturday, July 13th, 2019 at The Civic Centre.
According to the association, The EXMAN Awards for Excellence is designed to identify and celebrate outstanding member agencies, individuals and teams in the experiential marketing industry.
The award, which was first held last year, will recognise the high standards of quality and integrity that are vital to the success of marketing, as well as rewarding the innovation delivered by the select experiential marketers at the cutting-edge of their profession.
Awards will be competed for in 14 categories including, best trade activation (open market), best shopper activation (modern trade), best activation (consumer experience), best event (B2B), Best Event (B2C), best use of digital in an event, best use of props in an event, EXMAN Grand Prix and many more.
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