Former Guinness boss, Seni Adetu leads talk at Marketing Summit

Former Managing Director of Guinness Nigeria Plc, Mr. Seni Adetu in conjunction with top industry leaders will lead discussion at this year’s National Marketing Summit slated for next month.

The National Marketing Summit being organized by Marketing Edge Publications Ltd, a leading marketing and advertising magazine will be chaired by a renowned advertising guru, Chairman, Mccan Group of Companies, Sir Steve Omojafor.

The Summit with the theme “Brand Positioning in A Digital Age”. Challenges in a Developing Market will have as key note speaker, the Marketing Director of Friesland Campina Wamco, Mr. Tarang Gupta.

Panel discussants at the epochal marketing meet scheduled to hold at Civic Centre, in the Victoria Island area of Lagos are: Managing Director of Red Media, Mr. Chude Jideonwo, Chief Executive Officer of Brandzone, Mrs. Chizor Malize, Managing Director of Hotsauce, Mr. Dayo Adefila and Managing Director of Neukleos, Mrs. Bukola Akingbade.

A statement by the publisher of Marketing Edge Publications Ltd, Mr. John Ajayi said the array of industry best and brightest minds as resource persons is an indication of the importance the magazine attaches to the summit which provides unique opportunity for the confluence of town and gown.

“We opted for industry’s best and brightest minds in doing justice to the conversation because of the importance we attach to the theme of the summit”.

“The summit is intended to be a great expose on the old and the new order that will redefine the brand management landscape in the industry, pointing out that the dynamics of the social media calls for a reawakening amongst and across industries to achieve optimal returns on investments. “It promises to be an experience like never before”, the publisher surmised.

Mr. Seni Adetu served as the Chief Executive Officer and Managing Director at Guinness Nigeria Plc from July 1, 2012 to November 2014.

Prior to that, he has served as Group Managing Director of East African Breweries Ltd since July 2009. Mr. Adetu served as Managing Director of Guinness Ghana Breweries Limited (GGBL), a subsidiary of Diageo since September 2006 until June 2009.

Mr. Adetu worked with Coca-Cola Company, where he enjoyed a highly successful 14-year career. While at Coca-Cola, he held various senior positions including Country General Manager and Marketing Director. His responsibilities covered various markets across Africa including Kenya and Ghana.

He served as the Commercial Director for Nigerian Bottling Company PLC. During his time in Ghana, he led the integration of Guinness Ghana and Ghana Breweries Limited, creating a winning culture and driving a strong market share growth.

He has been Vice Chairman of GGBL since August 2006. He served as a Non-Executive Director of East African Breweries Limited. He has been a Director of East African Breweries Ltd since July 2009.

He served as Director of Guinness Nigeria Plc since July 1, 2012 until November 13, 2014. Previously, he served as a Non-Executive Director of East African Breweries Ltd. from August 28, 2008 to July 2009. He served as a Director of Guinness Ghana Breweries Ltd until June 30, 2009.

Mr. Adetu is a Chemical Engineering graduate of the University of Lagos, Nigeria. He holds a Post-Graduate Degree, M.B.A (with specialisation in Marketing) from the University of Lagos.