Five Most Emotional Father’s Day Ad
By Elizabeth Olagunju
Undoubtedly, father’s and all father figures are to be shown love every day. Even so, Father’s Day is a day to express our gratitude even more. What makes commemorative days like this special and worth keeping an eye out for, are the amazing Ad campaign around the world or in our country. Brands target commemorative day’s like Father’s Day to launch unique ad campaigns.
Father’s Day is observed every year on the third Sunday of June in Nigeria and a number of other nations. Brands are wont to employ the art of storytelling to generate tears, laughter, nostalgia sensations, and recollections through inventive ad campaigns that connect with their audience on the special occasions.
Storytelling is a feature that allows brands to connect with consumers on an emotional level and elicit feelings and emotions.
The celebration of Father’s Day on Sunday was no exception, with brands creating unique emotive ads to mark the event. Here are five Father’s Day ads that touched our hearts and brought back fond memories.
Health OK Tablet
Health OK Tablet is a multivitamin and multimineral supplement by Mankind Pharmaceuticals Limited. The brand’s 2021 Father’s Day Ad campaign has to be one of the most emotive Father’s Day Ad campaigns ever.
The emotional campaign #ExpressTheLove was created to honour the tough love that exists between every father and son. It highlights modern day father son relationship. The three minute video ad drives a strong message that there are times when differences emerge in relationships but we can’t ignore that a father’s love never takes the backseat.
The brand’s use of storytelling to depict the difficult bond between father and son was incredibly relatable and emotional.
The storytelling concept was fantastic; the various scenes represented the difficult love between father and son, such as a son watching football in the living room and then leaving when his father entered; the father could be heard saying:
“There was a time when you came running to me when I used to come home, now whichever room I step in you leave that very room”
Son Voiceover: “What drives me away is a mixture of respect and fear but like before why don’t you stop and say let’s watch the match together” this is a really relatable moment.
A scene which shows father and son trying to lift a chair and the son broke a flower vase by mistake; this made the father to yell at him
Son voiceover: “Your anger is very visible on the smallest mistake, it is only your love that is never visible”
Father Voiceover: ” First, I scold you and then I scold myself, why do I fail to express love and to suppress anger.
The copy at the end of the video ad states: “They don’t say much, they don’t show much, they love from the core but don’t express much”.
As relatable as fathers are, they are not as outspoken as mothers in expressing their affection for their children.
This is such a beautiful ad
Insight Publicis 2020 Ad Campaign
In 2020, Insight conducted a sociological experiment based on the hypothesis that fathers are not accustomed to hearing specific words from their children. So they enlisted the help of six volunteers to contact their fathers and tell them “I Love You.”
This is a fascinating and emotive social experiment. Each volunteer called their father to say “I love you and thank you.” Based on the reactions of the fathers after hearing those words from their children, it is clear that they are not accustomed to hearing those words, as they were surprised and perplexed, and some found it difficult to say “I love you too.”
This social experiment reinforces the message of the above-mentioned ad regarding fathers’ tough love for their children. Many African fathers do not receive much affection from their children, so when they do, they are surprised and perplexed.
This was such a beautiful ad dedicated to Father’s. They deserve all the love that they can get.
Soberg Communications
The brand created a Father’s Day print advertisement that is both realistic and elegant. “How Nigerian Fathers Say I Love You,” runs the copy on the first graphic.
It’s a relatable one since Nigerian fathers aren’t particularly outspoken, but they do exhibit their love for their children in a variety of ways, as this brand’s ad campaign copy demonstrate. “Do it this way, not that way,” “Do you still have pocket money?” “Do you still want to eat?” “You can change the channel.”
It’s not difficult to relate to this because these are some of the most regular and subtle ways that fathers demonstrate their love for their children.
United Capital
The Father’s Day Ad is so beautiful and lovely. The copies are easily relatable and emotional: “Hard guy, hard guy, but your applause was the loudest at my graduation ceremony “.”Hard guy, hard guy, but you’re quick to share news of my achievement with your friends on Whatsapp”. “You couldn’t hold back tears on my wedding day”
The ad concept has a banner that reads: “Beneath your seemingly tough exterior lies the purest form of love.”
This is a fantastic approach to communicate a father’s love.
LG Nigeria
LG’s Father’s Day commercial is straightforward, yet it effectively conveys the message. Richard Mofe Damijo aka RMD appears in the commercial, celebrating fathers and the responsibilities they play in influencing their children’s lives.
His words “Fathers….Unsung heroes of society, those who frequently go unrecognized, the backbones, pillars, and silent cheerleaders.” He goes on to say that one of his father’s lessons to him was the significance of demonstrating love and kindness to others.
LG Nigeria’s creative usage of influencers is commendable, as RMD is a wonderful fit for this ad, and the business’s subtle approach of conveying their message while still marketing their brand to consumers is excellent.
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