First Bank Supports Nigerian Entertainment Conference 2017

First Bank of Nigeria Limited through its First@arts initiative has thrown its weight behind Nigerian Entertainment Conference 2017 scheduled to hold on April 26, 2017 at the Landmark Event Centre, Oniru, Lagos.

The conference with the theme: ‘It’s Time for Africa’ will bring together players in the various sectors of the entertainment industry in Nigeria; Nollywood, Music, and Comedy to deliberate on the future of the entertainment industry in Nigeria.

First Bank’s gesture is based on its commitment to the diversification of Nigeria’s economy as well as support for the creative arts industry and human capacity development across various arts platforms.

First@arts initiative was launched in 2015 to promote entertainment as a veritable vehicle for cohesion amongst family and friends as well as support for the economic diversification drive. The entertainment industry today has generated enough profitable content to attract investments in Nigeria.

The industry has increasingly become important as it creates employment, economic empowerment and is fast growing into a multibillion-naira business, with potentials to be a leading contributor to Nigeria’s GDP in the near future.

First Bank is in the fore front of partnering with this resourceful sector of the economy and would champion this course at the conference with a presentation titled ‘Why the rest of the world needs African Entertainment’ during the panel session.

Speakers expected at the conference, according to the bank, include Nigerian international singer Tiwa Savage, comedy trail blazers Ali Baba and Basket mouth, and award winning broadcaster and actor Patrick Doyle among several other renowned names in the entertainment industry.

First Bank through the First@arts initiative has positioned itself as the leading brand in the support of the creative industry in Nigeria. The bank recently premiered the filmmaking reality TV show titled First Stars to promote the discovery and management of talented Nigerian youth in the film industry.

The participants were offered the opportunity to project their creative skills in directing, producing, script writing and acting. The bank also partnered with Lork Enterprise LLP, managers of Freedom Park, British Council, and Ebony Life Television to boost the creative arts industry in Nigeria.


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