Facebook leads top local creative students on Instagram Hack in partnership with Durban Tourism
Today, Facebook is holding a Durban Passions Instagram Hack, featuring 40 of South Africa’s top advertising students. In a day of fun and learning at the Facebook Creative Hub, the hack will be themed around Instagram and Stories, with students challenged to use mobile in quick, creative ways to connect with passions via Instagram.
An Instawalk through Durban follows the morning skills transfer session, which will give students the chance to apply their new skills. The ‘Stories adverts’ the students will create after the Instawalk, will then be judged by a panel of experts, including Facebook’s Creative Shop , Durban Tourism and the Facebook EMEA Director of Marketing.
“There are a lot of tools out there that allow advertisers to use social media very effectively,” adds Maliyamungu Muhande, a third year student at Vega who is studying a BA in Creative Brand communication majoring in Multimedia Design. “For creatives, the key is making it all work. I have loved the chance to explore specific skills – like how to approach video and effectively using Instagram and Stories for ads.”
Since 2015 the number of Africans connected to Facebook has increased by 42%, to over 170 million monthly active users. Highlighting the power of mobile, South Africa has 8.9 million daily active people, with 96% of these accessing Facebook via mobile device. Instagram also continues to delight across the world, and businesses are clearly taking note; the first quarter of 2017 saw one million advertisers were using the platform.
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