Expect more cutting-edge AI solutions, Salami tells marketers
By Felicia Nwosu
Adesanya Salami, Digital Marketing Specialist at ATB Tech Limited, an IT Solutions delivery Company, has said that the rise of artificial intelligence will continue to shape the future of marketing landscape in augmenting human capacities. He urged professionals to anticipate the emergence of more cutting-edge AI marketing solutions, while warning that marketers who fail to embrace and leverage it are likely to miss out on all the transformative possibilities it offers.
Stating this in an exclusive interview with MARKETING EDGE, Salami reaffirmed that, as the pace of innovation leaps ahead; AI is positioned as the main driver of emerging technologies that will make most people better off in the near future. According to him, many companies and marketing teams are rapidly adopting intelligent technology solutions to encourage operational efficiency while improving the customer experience. He, therefore, emphasised the need for brands to adopt innovative concepts that support the rapidly shifting landscape to enable them to have products that align with consumers’ needs and their new operating models.
“Through these AI platforms, marketers can gain a more nuanced, comprehensive understanding of their target audiences. The artificial intelligence-driven insights gathered through this optimization process can then be used to drive conversions, while also easing the workload for marketing teams. Monotonous and time consuming processes like email marketing, social media campaigns can also be automated with AI,” he said.
The digital guru also stated that through this, content can be more personalized for both new and existing clients. He also posited that such will make AI marketing to become an asset in areas such as risk reduction, increased speed, greater customer satisfaction, increased revenue and more.
“Marketers should be able to leverage AI to drive targets and also allocate funds towards successful campaigns, as well as provide the marketing metrics that demonstrate the value of campaigns. No matter how large or small your marketing team is, AI marketing tools and machine learning programs can help increase productivity, ROI, and efficiency, while also processing those mountains of data your team might not have time to wrestle with otherwise,” he added.
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