Emmanuel Adediran makes history as first local agency representative on Festival of Media Global Awards 2024 Jury

In a groundbreaking development, Emmanuel Adediran, a leading figure in the Nigerian media landscape, has been appointed as a Jury for the prestigious Festival of Media Global Awards 2024. This appointment marks a significant milestone as Adediran becomes the first individual from a local agency in Nigeria to serve in such a capacity.

Adediran’s agency, mediaReach OMD, has been a dominant force in the West and Central Africa (WeCA) region. It has consistently set the bar high with its innovative and impactful media strategies. The agency’s prowess was globally recognized in 2021 when it became one of the first agencies in Africa to win Gold on this global platform.

The Festival of Media Global Awards is a highly esteemed event that celebrates the best in media thinking worldwide. The appointment of Adediran to the jury panel underscores the growing influence and recognition of African media agencies on the global stage.

Adediran’s appointment is a testament to his exceptional leadership and his significant contributions to the media industry in Nigeria and beyond. It is expected that his unique perspective and deep understanding of the African media landscape will bring a fresh and diverse viewpoint to the jury panel.

This historic appointment is a clear indication of the strides being made by local agencies in Nigeria and Africa as a whole. It is a significant step forward in the global recognition of the creativity, innovation, and excellence that African media agencies bring to the table.

We congratulate Emmanuel Adediran on this well-deserved appointment and look forward to the unique insights he will bring to the Festival of Media Global Awards 2024.