Dotun Babatunde of Byte Size establishes digital academy to bridge skill gap in industry
The Lagos Digital Academy has been established as a digital academy to adequately train practitioners in the Integrated Marketing Communications industry on effective ways of using digital in driving consumer engagement as well as boosts their bottom line.
Speaking during the launching of the academy at the Sheraton Lagos Hotel, Ikeja, the Founder/Managing Director, Lagos Digital Academy, Mr. Dotun Babatunde, said the industry is ripe enough to have such an academy.
Babatunde noted that the marketing communications industry is getting clustered by the day, stressing that one of the new ways of meeting up with clients and consumers demand is through the use of digital.
According to him, the academy which is located inside GRA, Ikeja is expected to begin its first Digital Marketing Bootcamp on September 15 which will subsequently be followed by the various intensive programmes in October.
“We establish this academy so that we can equip professionals in the marketing communications industry to become abreast of digital tools so that they can do their jobs effectively. We are looking at how we can equip out future generation to become digital savvy.
“You will discover that many executives these days find it difficult to use digital in meeting their clients’ needs. Even most of the social media influencers concentrate more on followers, impressions and likes but digital goes beyond all of that” he said.
The Lagos Digital Academy boss further encouraged marketing managers to be digitally savvy; emphasizing that digital gives them the opportunity to reach out to their consumers faster.
On his part, Co-Founder, Lagos Digital Academy, Mr. Kunle Shittu, said participants will be taught on how to use digital marketing channels and tools to drive business growth.
Shittu added that participants will also be trained on how to understand practical and relevant marketing skills that they can implement in their career, stressing that the academy will also offer free training to students in various higher institutions as part its Corporate Social Responsibility (CSR) initiatives.
While delivering his goodwill message, the Managing Director CMC Connect, Mr. Yomi Badejo-Okusanya, said the launch of the academy was a welcome development in the industry.
Badejo-Okusanya noted that digital has become an indispensable aspect of our lives in the 21st century, adding that it was a good thing that the academy was starting at a time such as this.
“In fact, I am going to be one of your students because I have seen the benefit of using digital tools in engaging consumers. This is indeed a laudable programme and I congratulate you”
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