Dentsu International has announced Rohan Philips as new president of global product for its media service line.

Philips will take on responsibility for developing the 2025 product strategy and roadmap for Dentsu clients worldwide, with rollouts through its network of global media agencies: Carat, iProspect and Dentsu X.

Prior to his new appointment, he was the global chief product officer at iProspect, and before that he held a positions within GroupM and Publicis Groupe.

This appointment follows the July announcement of Doug Ray as Dentsu’s first global chief product officer, responsible for the media business. Philips will report to Ray.

Speaking on the appointment in a press release Ray said: “Rohan has a strong presence and a holistic understanding of data and technology and how it applies to media. His approach to client challenges and his ability to identify and solve these not only in isolation, but as a transferable benefit for all is truly exceptional and really raises the bar on what we are able to offer out of Dentsu.”

Philips said that the whole media industry is at a “turning point” with “myriad factors” influencing agency and client decisions, including sustainability, privacy, the emergence of new platforms and the “departure of established tracking norms”.

“It has never been more critical to map, plan and build the right tools and product needed to navigate this change for us and our clients to thrive into the future,” he added.