Dentsu Aegis Network wins Intel global media account
Tech company Intel Select has appointed Dentsu Aegis Network (DAN) as its media agency of record across the globe. Dentsu Aegis Network has about 142 offices globally including Nigeria’s Media Fuse Dentsu Aegis.
To service the account, DAN has created a bespoke offering called Team Intel, which will pull talent from agencies across the network including Carat, Merkle and Amnet. The move consolidates all of Intel’s media including digital, social, programmatic, search, offline and analytics with one global network and ends its 11-year AOR relationship with Omnicom Group’s OMD.
Intel Corporation opened its office in Nigeria in March 2006 to serve the West African region. The establishment of the Nigerian office was part of Intel’s plan to increase its presence in the area and continue enhancing its supports for resellers, integrators and channel members.
Meanwhile, iProspect and Cardinal Path will continue to work with the company on its search and digital marketing.
Becky Brown, VP of global marketing and communications, said in a statement: “We’ve worked hard to enhance our legacy of global brand building with a world class marketing technology system that delivers relevant content throughout our customers’ journey.
“We needed a global partner that excelled at combining data, technology and creativity to drive business results. We found that in the Dentsu Aegis Network.”
The scope of the relationship will include hundreds of campaigns across more than 20 countries. Dentsu Aegis Network’s Team Intel will be located at regional hubs in Los Angeles, London, Singapore and Beijing.
Nick Brien, Dentsu Aegis Network Americas CEO, added: “We are extremely proud and excited to have been chosen as Intel’s global media partner. We look forward to leveraging Intel’s technology on their behalf to tell stories and to create experiences that drive sales in today’s omnichannel world.”
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