Dano eyes Guinness World Record in world milk day campaign
Dano milk is set to break into the books of Guinness World Records as it prepares to celebrate the 2018 World Milk Day in Nigeria.
Occupying a strategic position on Dano’s plans for the celebration is the longest drinks-pouring relay which will break the existing record for a similar feat.
Beyond setting a new record in the segment, Dano milk is keen on intensifying conversations on milk-drinking and healthy living. The record will be set at a special World Milk Day celebration in Lagos with key members of the public such as office of the first lady Lagos State, representatives of the Ministry of Health, State Ministry of Education and Nutrition Society of Nigeria on June 1.
Speaking on the significance of the event, Managing Director, Arla Foods, makers of Dano Milk, Mads Burmester notes, “One of our creative steps to boosting the 2018 World Milk Day is a Guinness Record event that will not only serve as a means to engage our customers but also emphasize the importance of milk to the human body. We will be partnering the Nutrition Society of Nigeria (NSN), Lagos State Ministries of Health and Education to initiate and drive conversations this year with #RaiseAGlass & #NourishNaija”.
According to the Marketing Manager, Ifunanya Obiakor, Dano is championing the World Milk Day celebrations as a foremost advocate of dairy nutrition.
“Dano Milk’s association with the World Milk Day is part of our strategic initiatives to position milk as a source of good nutrition in Nigeria. Our commitment to milk consumption also inspires us to provide high-quality dairy products for the Nigerian consumer,” She stated.
The World Milk Day, a significant day created by the Food and Agriculture Organization (FAO) is celebrated annually on June 1st.
Dano Milk has been present in Nigeria for over 30 years; it exists in plain milk powder, UHT liquid milk and most recently launched into the flavoured milk category with two new variants – strawberry and chocolate powder.
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