Consumers’ Review: Focus on Maggi seasoning cubes
By Abimbola Mohammed
In today’s digital world, businesses must embrace reviews, which means asking customers to leave reviews to keep a close eye on them (monitoring your reputation), taking the time to respond to customers, and also sharing the best reviews on their social media handles and websites.
Any business that fails to monitor its consumer’s feedback may have to deal with the negative effects on market share and bottom line. Even prospects search online to read reviews from previous users to make their buying decisions. As a business or brand owner, reviews should be one of the major metrics for monitoring people’s perceptions about a business or product because these reviews help business owners to know when and what to adjust to satisfy their consumers.
Following an Instagram post by @building brands showing customers’ reviews after using particular products like Golden Penny Sugar, Emzor Paracetamol syrup, premier soap (Jumbo-size), and also Maggi cube clearly shows that some consumers don’t have good experiences with some products, one begins to wonder if brand builders in this clime monitor such reviews about their brands.
The focus of this piece will be on the reviews on the different varieties (flavours) of the popular Maggi brand.
The post by @building brands reads: “On a serious note though a number of brands make me feel (inserts the emoji for sadness) this way. Golden Penny Sugar (don’t try it in soaked garri) much time trying to dissolve the sugar- where once you open it the first time, it does not close tight anymore. Whose idea was it to have cashew nuts cramped in a bottle? It can be annoying.
“Brand owners should be concerned about customers’ experience their brands in real-life situations. I remember hearing that a jumbo-sized Premier soap year ago was not so appealing in the market as the size, though economical, did not make it easy to take bath as it was too big.”
“Do brands even bother finding out how customers engage with their brands, the pain points, and how to address those pain points? @building brands added.
Also, a post from @KiingxCool on Twitter has generated over three thousand eight hundred and ninety-eight retweets, seven hundred and thirteen quoted Tweets and fifteen nine hundred likes (as at the time of going to press) on Twitter.
Reads: “If I didn’t have evidence una for say I don come again.” (with a picture of a broken turning stick or African spatula) while trying to crunch the Maggi Star seasoning cubes.
Another Twitter user @kiinkneed shared a picture of a hammer he used to crush a Maggi cube with the caption: Lma…this was me a few days ago, them say na Winter make Maggi strong, now Winter don dey go, e still hard like Buhari regime. Na hammer I dey always use.”
Another user posted a video on Tik Tok with the handle @danny.b_dk with the caption the: “I paid for a Maggi and got a rock.”
Giving advice on how to go about crushing the hard seasoning cube @jimohlbn wrote: “Next time, first place it on your gas burner or whatever you use to cook, light it up, then switch off the gas almost immediately, then the cubes become the softest thing you ever touch.”
The people making Maggi cubes have no iota of human feeling left in them. I don’t know, are they expecting us to use our tiny fingers to break the new olumo rock cubes and sprinkle them in (stew or soup or food) without feeling any pain? The smell when placed beside the fire.”
Another user said: “The easiest way to soften the Maggi of our days is to just keep it close to the fire/burner to heat it a bit.”
The questions to ask are whether these seasoning cubes need to be heated up before they can be used, or require the use of a hammer or pliers before they can dissolve in food. These questions are to be answered by the manufacturer of Maggi seasoning cube and Chicken flavour.
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