News

Xaomi unveils Redmi Note 8 pro, others in Nigeria

Following a debut in China, Xiaomi has announced four new devices in Nigeria. They...

LinkedIn unveils its first TV ad campaign on job search

LinkedIn has introduced its first UK TV advert featuring real members on the platform...

AMEC holds 6th annual Measurement Month, seeks to educate IMC practitioners on latest best-practices

The International Association for the Measurement and Evaluation of Communication...

FirstBank breaks centenary record in sports sponsorship, undertakes to go another century

Sponsorship is an element of the integrated marketing communication mix which is...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...

Cannes Lions unveils 2020 Festival, reveals content agenda on industry-driven themes

Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...

Johnnie Walker master blender bags OBE medal as the brand keeps walking

“The whole world steps aside for the man who knows where he’s going. Johnnie...

Ripples over Nigeria’s beer market leadership

In market economies, beer is included in the basket of goods the government uses...

Experts groan under the weight of Nigeria’s economy, set agenda for FG

Industry practitioners have cried out against the unfavourable operating environment...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...