Budweiser tackles ‘typical American’ stereotypes in Super Bowl TVC
Budweiser has released its Super Bowl ad titled “Typical American” challenging consumers to look beyond labels.
According to Budweiser, the ad is meant to remind viewers that “the American spirit is alive through the extraordinary actions of ordinary people.”
The commercial includes the World Series champion Nationals, World Cup-winning United States women’s national soccer team, Ken Nwadike of the Free Hugs Project and other inspirational people.
‘Typical American’ is a phrase commonly used abroad and not always with the best intentions. But Anheuser-Busch is looking to change that in 60 seconds during the biggest night in TV this year.
Here’s the full rundown of what is said and what is seen in the TVC:
“They call us typical Americans, maybe because we live typical American lives.”
“Like this typical American, showing off his strength. So typical”
A firefighter carries a fire hose, silhouetted buy a large, glowing orange fire that’s behind him.
“Look at him, touching other people’s things.”
A man pushes a car stuck in the snow.
“Always so competitive.”
A woman with a disability finishes a race and ends at the finish line in tears.
“Typical Americans, showing up uninvited.”
A U.S. Army Reserve veteran surprises a doctor at his office. The two end in a tearful hug.
“Removing their clothes in public.”
Cell phone video shows a man literally taking the shirt off his back and putting it on a man in need on a subway train.
“Yelling and being loud.”
Protesters take to the streets, marching for change.
“Just look at them.”
A man stands in front of a line of police officers who are holding shields. He’s wearing a ‘Free Hugs’ shirt and giving the peace sign with his hands.
“Thinking they can save the world.”
The man and one of the officers hug.
“Typical Americans, always celebrating with their typical American beer.”
The U.S. Women’s Team celebrates winning the World Cup and the Washington Nationals celebrate their first World Series win—both spraying bottles of Budweiser.
“So, next time someone labels you typical, show them what typical can do.”
For its Super Bowl commercial in 2017, Budweiser took a similarly emotional and historic approach, highlighting the immigration story of its co-founder, Adolphus Busch, as he made the journey from Germany to America to start one of the biggest brands of all time.
This year’s Super Bowl commercial will air during the fourth quarter of the game.
RECOMMENDED ARTICLES
Comment
No comments found.