Category: News

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Tokyo Olympics set to hit $2.25 billion in ad spend

Advertising spend for the 2020 Tokyo Olympic Games is set to hit a record as Kantar...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

Nigeria should engage PR experts for effective brand perception – Obinna Inogbo

By Oghale Mafuru Coming on the heels of the recent reports of corruption, banditry,...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...

Tokyo Olympic Games opening, world’s most-watched events record lowest audience turnouts in history

NBC's TV broadcast of the Tokyo Olympic Games opening ceremony hit a record low at...

Covid-19 Delta Variant: Impact of third wave on businesses

By Oghale Mafuru Nigeria is currently battling with a new variant of COVID-19...

MARKETING EDGE former awardees bask in sweet memories, look forward to 2021 Awards Night

By Felicia Nwosu “The deepest principle in human nature is the craving to be...