Category: News

Nigerian media need to be consistent in branding – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Fidelity Bank restates support for CBN FX repatriation push, sensitizes customers on emerging opportunities in non-oil exports

Fidelity Bank Plc, a leading Nigerian bank, has reaffirmed its commitment to actively...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

Stakeholders laud MARKETING EDGE Hall of Fame

By Abimbola Mohammed Stakeholders in Nigeria’s Integrated Marketing Communication...

Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as...

Who Wants To Be a Millionaire returns to TV screens with N20million star prize

Nigeria’s award-winning TV game show, ‘Who Wants To Be A Millionaire’ is set...

Audience measurement in Nigeria must evolve with changes in the industry

By Zion Rufus Concerned stakeholders in the marketing communications industry...

PRCAN to introduce new Standards of Practice

By Felicia Nwosu It will no longer be business as usual with practitioners in...

IMC experts list Indicators that will signal brands’ success in 2022

By Felicia Nwosu Repositioning for the new normal, brands are beginning to move...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News DStv channel 418 on Wednesday @ 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, Nigeria’s leading and foremost brand-centric,...