Category: News

Emeka Obia assumes new role as Integrated Strategy Director at Publicis Groupe, Central and West Africa

By Zion Rufus Publicis Groupe, the renowned French multinational advertising and...

Digital marketing changes African Small and Medium-Sized businesses, fuels growth

By Joseph Ekeng In a shift towards harnessing the potential of the burgeoning...

UAC Foods unveils new snack extension brand, Kingsway Pastry Roll

Relaunches with refreshed packaging and a renewed desire for consumers to “Savor...

Dentsu blames drop in Q2 revenue on client struggles in technology

By Felicia Nwosu Dentsu Group Inc. has reported that it recorded a fall...

WOO, ARCON, Broadsign, Absen, others rally behind maiden Location Marketing Awards

The World Out-of-Home Organisation (WOO), recognized as the apex global body for...

SMEDAN, Nimbus Media announce N40m advertising support for women-led SMEs

Nimbus Media Ltd, a destination out-of-home-advertising company and the Small and...

Global market for traditional advertising agency services to attain USD380.45bn by 2030

By Felicia Nwosu The global market for Traditional Advertising Agency Services...

Global energy drinks market size to grow 8.3% from 2022 to 2030

By Felicia Nwosu Following the result posted by Grand View Research, the global...

Nigeria’s linguistic diversity sparks call for culturally driven messaging technologies

By Zion Rufus  Incorporating culturally driven features in messaging technologies...

MARKETING EDGE on TV hosts Kulshesthra this Wednesday

By Oluwaseyi Lawal Leading advertising, marketing and brand-centric television...