News

Digital ads turn stores into profit powerhouses

Digital advertising is reshaping in-store retail by opening new revenue streams,...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...

ARCON tackles industry debt crisis, strengthens digital advertising framework

Nigeria's advertising industry, which PwC valued at N605.2 billion in 2023 according...

CVA 2025: NOA, NAFDAC shine as consumers cast votes on Government Agencies

With over 7,000 votes already recorded in the first month of polling, the 2025 edition...

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

Publicis Media clinches FrieslandCampina’s global media mandate amid strong business momentum

In a major global shakeup of its media strategy, and after a competitive pitch, FrieslandCampina...