IMC

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

MARKETING EDGE ONTV hosts Israel Obatunde again this Wednesday

In continuation of an insightful exchange that began last week, MARKETING EDGE ONTV...

MARKETING EDGE honours Kunle Onime as EDGE Experiential Marketing Legend of the Decade

It was a night of celebration and nostalgia as Kunle Onime, one of Nigeria’s most...

Dr. Olalekan Fadolapo: A Legacy of Excellence Beyond Borders

 At the 2025 EDGE Awards, an evening of glitz, glamour, innovation, and industry...

Arts Agency clinches Outstanding Young Marketing Agency of the Year at MARKETING EDGE Awards

Arts Agency, a creative advertising powerhouse known for its audacious approach to...

Chain Reactions Africa’s robot acquisition sparks paradigm shift in Nigeria’s Marketing Communications Industry

Chain Reactions Africa, one of the continent’s foremost public relations and integrated...

Excellence Beyond Borders’ theme sparks industry-wide reflections on innovation, future of Nigerian Marketing Communications

The 13th edition of the MARKETING EDGE Now Edge Awards, held in Lagos, lived up to...

Interpublic Group secures Bayer’s global consumer health media account, creative duties at $750M

Interpublic Group has been chosen to spearhead global media, creative, and production...

Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future

By Felicia Nwosu and Abimbola Mohammed Advertising in Nigeria is no longer just...

Marketing Edge salutes media partners for their support at EDGE Awards 2025

MARKETING EDGE, Nigeria’s leading consumer-focused publication, has expressed sincere...