IMC

Women in Advertising leads industry-wide “Walk for Her” Breast Cancer Awareness Initiative in Lagos

Women in Advertising (WIA), an initiative of the Association of Advertising Agencies...

MediaReach appoints Seun Kasali as Senior Executive, Media Planning & Strategy

MediaReach OMD has appointed Seun Kasali Emmanuel as Senior Executive, Media Planning...

Global Cola market doubles in value as demand, innovation drive growth

The global cola market is on a remarkable upward trajectory, projected to surge from...

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

MARKETING EDGE ONTV hosts Remi Ogunpitan today

Today, MARKETING EDGE ONTV welcomes a creative giant whose work has defined modern...

Beyond hype: WFA report exposes slow AI adoption among in-house marketing teams

In-House Teams Lag Behind in AI Adoption Artificial intelligence may have dominated...

AB InBev  set to replace Heineken as UEFA Champions League beer partner

A major shake-up is brewing in the world of European football sponsorships as AB...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

Omoefe Ohworakpo, the shooting star of digital marketing bags the EDGE Outstanding Digital Marketing Personality of the Decade

Today, we celebrate  a  star who illuminates the brands she touches. Omoefe Ohworakpo,...