Category: Features

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...

Black Friday surges past Christmas as the top time for home appliance searches

By Zion Rufus Over the years, Black Friday has evolved from a post-Thanksgiving...

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have found...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the...

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can barely...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Management of the Nigerian economy: Staying the course but pausing to reflect

The Nigerian Government has taken several policy decisions in the last 18 months,...

Marketing Edge Magazine © 2025 / All Rights Reserved