Features

Valentine in Nigeria: Leveraging engagement for value, connecting consumers for patronage

Nigerians are getting into the spirit of Valentine’s Day with more than just chocolate....

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands. Agencies...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are simply...