Features

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

Nigeria’s business future hangs in the balance as Nestlé Nigeria battles back from the storm

Nigeria’s economic climate continues to tighten its grip on businesses across industries,...

The silent reset: Why real change begins where systems fail

In the dusk of what we once called “normal,” familiar rhythms have begun to falter....

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision. Long...

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended to...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...