Category: Features

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have found...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the...

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can barely...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Management of the Nigerian economy: Staying the course but pausing to reflect

The Nigerian Government has taken several policy decisions in the last 18 months,...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

Why Nigeria has become a hub for business investment

Nigeria has always had one of the most vibrant economies in the entirety of Africa,...