As a result of the continued increase in the penetration of smartphones, the global...
From virtual whiteboards to Slack By Molly St. Louis Throughout the ages, business...
No-one is suggesting it’s easy to prove ROI but if marketers want to be taken seriously...
By Guy Phillipson As we enter the era of mass personalisation, tempered by strict...
Practitioners under the auspices of the Nigerian Institute of Public Relations (NIPR)...
Brand purpose will grow up, eSports will become a big sponsorship opportunity and...
It is no secret that football enjoys a huge and passionate followership in Nigeria...
After 30 years of outstanding creativity and conquests, CASERS Group looks forward...
By Daniel Eteghe The impact of the 2017 Lagos Advertising Ideas Festival, LAIF...
Marketers must be able to demonstrate the value and return of any investment to the...
