Cannes Lions axes hybrid festival, goes fully digital
The Cannes Lions Festival of Creativity has announced that its five-day program of events and awards shows will now be fully digital, running as Cannes Lions Live, from 21-25 June.
Earlier, Cannes parent company, Ascential had issued its full-year 2020 financials while noting that the Festival will likely be a hybrid digital-live format, with in-person attendance on the ground in Cannes “if possible”.
Philip Thomas, chairman at Lions stated: “We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June.”
This has included the development of Cannes Lions Live as part of its new Lions Membership platform which is set to launch in May. The year-round subscription-only platform has been created to unite the global creative community through access to inspiration, learning and creative resources.
Simon Cook, Managing Director, Lions said: “Cannes Lions Live will also signal the return of the Lions awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again.”
“We’ll be championing the work on a huge scale – tracking progress throughout the week, analyzing the winners, delivering insights, identifying new talent – it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”
All Lions members will receive complimentary access to this year’s Cannes Lions Live with their subscription fee – including live awards results, analysis, and commentary, inspirational sessions, immersive community experiences, and a dedicated ‘creativity on demand’ channel.
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