Campaign 40 Over 40 entry opens for 2025

By Amos Oladele

Campaign, the UK-based global business magazine covering advertising, media, marketing and commercial creativity, has opened entry for the next edition of its 40 Over 40 for 2025.

In its words, “In 2025, we are celebrating exceptional professionals across the EMEA region in Advertising, Marketing, Experience, Media, and Technology”; adding, “Whether it’s a well-deserved nomination of yourself or a colleague who’s consistently going above and beyond, now is the perfect time to recognize those making outstanding contributions to their field”.
It goes further to state the reasons for individuals to nominate themselves or their colleagues.
To nominate self, the reasons include to:
Gain Industry Recognition: Shine as a leader and innovator, boosting your professional profile;
Celebrate Your Influence: Reflect on your achievements and the impact you’ve made; and
Unlock New Opportunities: Connect with industry leaders and open doors to exciting career prospects.

On the other hand, the reasons to nominate a colleague include to:
Acknowledge Their Contributions: Show your appreciation for their hard work and achievements;
Spotlight Experience: Highlight the value of their experience and leadership in driving innovation; and
Foster Team Culture: Inspire a supportive, motivating environment by celebrating their success.
April 3, 2025 has been set as deadline for standard entry.

It would be recalled that earlier, this year, released the winners of its Campaign 40 Over 40 Awards for 2024.
Announcing the winners on its site, the publication disclosed that “The initiative, which is now in its fourth iteration in the UK, spotlights 40 professionals aged 40 and above”; adding that this year, the 40 winners emerged from a total of 116 entries.

It emphasized that those who have been recognised in the scheme occupy roles from across the advertising industry, including creative and media agencies, brands, tech companies, media owners and casting agencies.

This year’s winners include Demi Abiola, who has spent 20 years in lead investment roles at PHD and T&Pm, where he has seen success in driving market-leading pricing for clients, maximising PRFs, and building strong and lasting relationships with media owners. His creativity is said to have reflected in major award wins such as Cannes Lions, D&AD, Campaign, Media Week, and Festival of Media awards.
Campaign has always affirmed that its 40 Over 40 Awards is dedicated to giving individuals the chance to inspire and be inspired by other like-minded professionals; stressing, “We champion and recognise those for their outstanding contributions to the industry, from ground-breaking work, head-turning innovations to outside-of-the-box thinking and memorable campaigns. We celebrate those who deserve recognition for their loyalty, dedication, leadership or mentorship during their career so far. The people who’ve made a real difference on the ground to help push our industry forward”.

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